EATER UNDER WRAPS

Eater Under Wraps brought Eater’s digital brand to life through an immersive two-day holiday experience, complete with a curated retail market, restaurant-driven food and beverage, interactive programming, and a hidden cocktail lounge. LeFeast oversaw the full production and guest experience, from creative design and build-out to restaurant partnerships, menu development, and cocktail lounge curation. Nine brand sponsors were woven organically throughout the space, each integrated in a way that kept the Eater identity cohesive. From the first browse through the market to the last cocktail in the lounge, every detail came together to create a festive, unmistakably Eater celebration.